For over 40 years our goal has remained the same...to fulfill our customers' needs

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In 1977, Direct Wire & Cable, Inc., was started in the garage of our owner, Richard Witwer, who saw an opportunity to sell welding cable to welding distributors. Direct grew and expanded into an industry leader in the welding industry, using strong relationships and high-quality welding cable products.

In 2012, Direct expanded into Direct Manufacturing, one of the premiere wire factories in the United States. Direct Manufacturing services the welding, power, and industrial cable markets. Our 100,000 square-foot factory is home to one of the most state-of-the-art wire factories in the world. EXPERIENCE 360 TOUR-->



Listen to our owner, Richard Witwer, explain it in his own words...